How to Build an AI Visibility Index for Your Own Niche
We Measured 54 Therapy Practice Websites, and Access Was Never the Problem
Machines can reach almost all of them. Machines can quote almost none of them. The expensive half of the problem is already solved, and nobody is working on the cheap half.
What to Put in an llms.txt File, and What to Leave Out
It is a proposal, not a standard, and nobody has confirmed reading it. The case for writing one is not the file. It is that you cannot write it without deciding what your business actually is.
AI Agents and the Boutique Website: Designing Pages That Can Be Read, Compared, and Chosen
A practical guide to making boutique websites clear, comparable, and ready for emerging AI agents.
When SEO Traffic Falls: A Decision Framework for Diagnosing Demand, Indexing, and Conversion
A practical guide for founders and service businesses to diagnose SEO traffic drops, choose the right evidence, and decide what to do next.
The Entity Map for Small Brands: Build Content Architecture Search Engines and AI Can Understand
A practical entity map framework for small brands that need clearer content architecture across search and AI systems.
Search Console After AI Overviews: A Practical Visibility Measurement Framework
A practical framework for measuring organic visibility, AI citations, engaged visits, and qualified actions after generative search changes.
How to Make Your Website Citable in AI Search Without Chasing GEO Hacks
A practical guide to creating original, structured, source-backed pages that can be retrieved and cited in AI search.