For therapists and private practices

SEO for therapists who want the right clients, not more clicks.

Most practices rent their visibility from a directory. You pay every month to be one profile among two hundred, competing on nothing but proximity and a headshot. This is the other way: a practice that people find, trust and choose on its own.

Book a Strategic Fit CallSee how it works
Working withPractices across the US · English and Spanish · Buenos Aires, overlapping US hours

Renting visibility is not the same as owning it.

A directory listing works until you stop paying, and it never gets better. Every month it costs the same and delivers the same kind of enquiry: someone who filtered by insurance and distance, and found you next to everyone else who did the same.

A practice website that ranks does the opposite. It compounds. It explains what you actually specialise in. And it brings people who chose you, not the closest available appointment.

The goal isn't more enquiries. It's fewer, better-fit ones, from people who already understand how you work.
How people search for care

Someone looking for a therapist doesn't search once.

They search "therapist near me". They ask an AI assistant what to look for in a trauma specialist. They read three websites at midnight. They check whether you take their insurance, whether you work online, whether you sound like someone they could talk to. Then they contact one person.

Every one of those steps is a place your practice is either present or absent. We work on all of them.

Local search

Google Business Profile, the map pack, reviews, and the "near me" moment that still drives most first contact.

AI answers

What AI assistants say when someone asks about care in your area, your specialty, your approach.

Your website

The twenty minutes between finding you and writing to you. That's where the decision actually happens.

The method

Found. Trusted. Chosen.

LAYER 01

Found

You show up when someone searches for care in your area, your specialty and your approach.

Local SEOGoogle Business ProfileSpecialty keywordsAI visibility
LAYER 02

Trusted

Your credentials and the specific work you do are clear to a person reading at midnight, and legible to the systems deciding who to recommend.

Specialisation architectureCredentialsStructured data
LAYER 03

Chosen

Getting in touch feels easy and safe. The path from reading to writing to you is short, human and free of friction.

Website experienceIntake clarityFees transparency

Who this works for.

Probably not a fit

  • You want a full caseload by next month
  • You'd rather keep paying for listings
  • You take anyone who calls
  • You want someone to "handle the website"

    • Strong fit

  • You're building a practice for the next decade
  • You want visibility you own
  • You have a specialty and want it known
  • You'll give an hour a month to strategy

    • Questions practices actually ask

    What is local SEO for a therapy practice?
    Local SEO is the work that makes your practice appear when someone nearby searches for care: your Google Business Profile, the map pack, reviews, location pages and consistent practice details across the web. For most practices it produces first contact faster than anything else, because "therapist near me" is still how the search usually starts.
    Is SEO worth it for a private practice?
    It's worth it when you have a specialty and intend to practise for years. A ranking page keeps working after you stop paying for it, which a directory listing never does. It's not worth it if you need a full caseload within weeks. That's what referrals and listings are for.
    How long before I see new enquiries?
    Local visibility usually moves first, within two to three months. Ranking for specialty terms takes six to twelve. That's the honest timeline, and it's why the work is structured as an ongoing partnership rather than a project.
    Will any of this affect client privacy?
    It's taken seriously from the start. Measurement is set up so that analytics and tracking don't sit where they shouldn't, and anything touching client-facing forms or intake is configured around your practice's own compliance requirements. We work alongside whatever your compliance advisor requires, and we don't replace that advice.
    Do you write the content?
    We structure it, brief it and edit it, and you keep authorship of anything clinical. Nothing about your approach or your field gets published in your name without you writing or approving it. That's both an ethical line and the thing that makes the content rank.
    I'm licensed in more than one state. Does that change things?
    Yes, and in your favour. Multiple licences mean multiple markets you can legitimately serve, which is a real structural advantage in search, as long as the site is built to reflect it properly.

    Let's see if your practice is ready for this.

    A 30-minute call to look at where your practice stands today, what people find when they search for care like yours, and whether long-term organic growth is the right move right now.

    Book a Strategic Fit Call
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