Pricing

What it costs, and why that number is on the page

Hiding prices wastes everybody's time. A number on the page lets you decide in thirty seconds whether this conversation is worth having. A consultancy that only reveals price after three calls is usually pricing the client rather than the work.

The three numbers

Three ways to work together

Start here

Strategic SEO Audit

from USD 1,500

20 to 30 days · one-off

A tailored assessment across technical SEO, content structure, keyword and demand opportunity, information architecture, metadata, internal linking, schema, AI visibility and competitor positioning. Delivered with a dedicated strategy session and a prioritised roadmap.

It is a decision document, not a crawler export with a logo on the cover. The roadmap is included and it stays yours even if the engagement ends there.

If it makes sense

Ongoing Growth Partnership

from USD 1,800 per month

By fit · custom scope

Execution, measurement and iteration around one clear strategy. Scoped to the business, the opportunity and the level of support required.

Engagements tend to run long because organic growth compounds and the first three months are the least interesting ones, not because a clause forces anyone to stay.

With Kofi Brandlab

Creative Lab

from USD 10,000

Project scope · two studios

For when the problem is bigger than search. Contento brings strategy, search and structure. Kofi Brandlab brings identity, design and craft. Neither has to subcontract the other.

Projects combine these pieces in more ways than a list would hold, so the floor does not describe any particular combination and no combination carries a set price. USD 10,000 is where the conversation starts. What a project costs comes out of going through that project in detail, which is the only honest way to price work this varied.

What a project is built from
  • Brand and rebranding
  • Full website and ecommerce
  • Dashboards and systems
  • Planning and SEO

See how the Creative Lab works

The three numbersNone of the three is quoted before we talk. The number on your proposal comes out of that conversation, written for your case.

The market

What everybody else charges

This page accuses other consultancies of hiding how they reach a price. Publishing a market figure without saying where it comes from would be the same habit with better typography, so every number below carries its source, its sample size and its date.

How much does an SEO agency cost per month?

Two independent sources put the average close to USD 3,200 per month. Ahrefs surveyed 439 SEO providers worldwide and found an average agency retainer of USD 3,209, with consultancies at USD 3,250 and freelancers at USD 1,348.63; that survey was last updated in August 2024. Clutch, working from 65,550 SEO firms and verified client reviews updated on 31 August 2026, reports an average monthly cost of USD 3,199.19. Two different methods, two years apart, ten dollars apart. Clutch also puts the typical engagement at 12 months and the retainer range it observes at USD 2,000 to 20,000 per month.

Contento · ongoing partnership
USD 1,800per month

Below USD 2,000, which is the floor of the retainer range Clutch observes. Not the low end of the market. Before it.

Below the market average
44 to 45%

The gap holds against both of the sources this page cites, not just the friendlier one.

Market average
USD 3,250Ahrefs, consultancies, August 2024
USD 3,199Clutch, client-verified, August 2026

Two different methods, two years apart, ten dollars apart. That is why the average holds.

Range floor
USD 2,000

The lowest monthly retainer Clutch observes.

Typical engagement
12 months

The horizon these numbers describe, not a quarter.

Contento · audit
USD 1,500

Under the USD 2,501 to 5,000 bracket where most one-off SEO projects land.

Why the number is lower
Agency price
01Account managerCoordinates the work, does not do it
02StrategistYou meet them once
03Junior executorWhere the thinking gets translated
04Outsourced freelancerAnd often, one more layer

Four handovers between the thinking and the work, and every one of them is salaried.

Contento price
01The person who thinks itIs the person who does it
Nothing in between

No handovers. Not less experience and not less work. Less structure to pay for.

Specialists join when a project genuinely needs design or development at full strength, and the strategy does not change hands. The whole structure is on the About page. What it does not mean: a lower price is not a promise of a better outcome. It means there is no agency overhead inside it.

Agencies
USD 3,209 average monthly retainer. Ahrefs, survey of 439 SEO providers, self-reported and global, updated 15 August 2024.
Consultancies
USD 3,250 average monthly retainer. Ahrefs, same survey, 439 providers, August 2024.
Freelancers
USD 1,348.63 average monthly retainer. Ahrefs, same survey, 439 providers, August 2024.
Client-verified
USD 3,199.19 average monthly cost, with observed retainers running from USD 2,000 to 20,000 per month. Clutch, 65,550 SEO firms and verified client reviews, updated 31 August 2026.
One-off projects
USD 2,501 to 5,000 is the most common bracket, chosen by 21.2 percent of providers. Ahrefs, 439 providers, August 2024.
How it is billed
78.2 percent of providers invoice a monthly retainer. In the United States and Canada, 79.1 percent charge at least USD 1,001 per month. Ahrefs, 439 providers, August 2024.
Hourly rates
USD 100 to 149 per hour in North America, Australia and Western Europe, and under USD 25 in India, the United Kingdom and the Philippines. Clutch, 65,550 firms, 31 August 2026. The most common hourly rate reported by providers themselves is USD 75 to 100, chosen by 24 percent. Ahrefs, 439 providers, August 2024.
Typical engagement
12 months, at an average total project cost of USD 37,158.66. Clutch, 65,550 firms, 31 August 2026.

One limitation, said out loud. The Ahrefs figures are from August 2024, and search has moved a long way since then with AI assisted results. They are here because it is the largest published provider survey available, and because it lands ten dollars away from a much more recent dataset built a completely different way. Sources: Ahrefs SEO pricing survey and Clutch SEO pricing.

Scoping

What moves the number

Three things, and none of them is how big your company looks from outside.

The business
How many services, how many locations, how many languages, and how much of the site actually needs to earn its keep.
The opportunity
How much demand exists to capture, how competitive the space is, and how far the current site is from being able to compete for it.
The level of support
Whether your team executes the roadmap, whether Contento executes it, or something in between.
The honest part

What is deliberately not on offer

There are no cheaper packages. A cheaper package would mean less analysis, less thinking and more template, which is the exact product this practice exists to avoid.

If the budget is not there yet, the honest recommendation is usually to wait rather than to buy a smaller version of the wrong thing. That answer costs a sale and saves a bad engagement.

Buying only the audit is a normal outcome. You keep the roadmap and your own team executes it. One honest audit is a better result than a retainer nobody needed.

Terms

Contracts and payments

Minimum term
None. Terms are agreed in writing before work begins.
Invoicing
In USD, on terms agreed in the proposal before any work starts. Retainers are invoiced a month ahead, so each month is paid before it begins.
Start date
Work starts the day the payment lands in the account, not the day the invoice goes out. Every date in your proposal is counted from there.
Surprises
Nothing gets charged that was not named in writing first.

Every pricing question answered in full: how much it costs, why the prices are published, contracts and minimum terms, buying only the audit, cheaper packages and how payments work.