Organic growth over time, in detail.
Real engagements, anonymised by sector. No invented logos, no rounded-up numbers, no clients named without permission.
Why there are two cases here and not twenty.
A page full of logos is easy to build and tells you nothing. Most of them are pitches that never became work, trials that ended after a month, or brands borrowed from an agency the consultant once freelanced for. Contento is founder-led and takes a limited number of clients at a time, so the honest number is small on purpose.
What follows is written the way the work actually ran: the situation as the client described it, what changed across the three layers, and where the numbers live. Figures stay off the public web because the clients did not agree to publish them, and asking again after the fact is not how this works.
Two clients, in their own shape.
A private therapy practice in the US
Mental health · 12 monthsThe situation
Most enquiries arrived through a paid directory listing. The practice had a real specialty, and nothing online said so clearly enough for anyone to find it that way.
What we changed
Found: local presence rebuilt around the specialty and the areas actually served, plus the groundwork for AI answers.
Trusted: the site restructured so training, approach and the specific work were legible to a person and to a machine.
Chosen: fees, availability and first contact made obvious instead of buried.
A boutique brand selling across two markets
Consumer · 18 monthsThe situation
Strong product, strong following, almost no organic discovery. Growth depended entirely on paid and on the founder posting.
What we changed
Found: content architecture built around what people actually search before they buy, in both languages.
Trusted: structured data and category pages that made the catalogue readable to search and to AI.
Chosen: the path from discovery to purchase shortened and measured properly.
What every engagement includes, whatever the sector.
The two cases above look different because the businesses are different. The system underneath them is the same one, and it is the reason a therapy practice and a consumer brand can run out of the same method without either being treated generically.
Found
The business appears where the decision starts: search, the map, and the assistants people now ask before they open a browser tab.
Trusted
What the business does, who it is for and why it is credible are legible to a person reading at midnight and to the systems deciding who to recommend.
Chosen
The step between reading and getting in touch is short, obvious and measured, so the work can be judged on outcomes instead of impressions.
You always know what happened, and why.
Monthly
One report, same format every time. What moved, what didn't, what's next.
Readable
Written for a business owner, not for another SEO consultant.
Honest
Months where nothing moved are reported as months where nothing moved.
Live
A dashboard you can open any day, not only when the report arrives.
What this page will never do.
Not here
Here instead
Ask about the work closest to yours.
On a fit call the figures behind these engagements can be discussed directly, along with what a comparable starting point would look like for your business. Thirty minutes, no deck.