Twenty minutes to find out what a machine knows about your business
A machine now reads your site before the person does, and what it can carry away decides whether they ever hear your name. Five checks, a browser, twenty minutes.
How to tell whether your SEO consultant is working, without understanding SEO
You should not have to learn a discipline in order to supervise somebody you are paying to practise it. Five questions do most of the work.
What to fix on your website before you spend anything on ads
Advertising does not fix a website. It buys more people the chance to leave it. Six things worth checking before you turn the tap on.
What an agency actually costs a business with fewer than ten people
The monthly fee is the part everyone compares. It is rarely the part that decides whether the engagement was worth it.
Your business can rank first on Google and still not exist to an AI assistant
Ranking and being cited are two different competitions. Your page can win one and never enter the other, for reasons that have nothing to do with how good your business is.