At least 35 of the 768 owner questions we collected are about paid directories and bought leads. A list rents you a spot. Your own site is the one asset you keep.

Response time is not a single description of how fast a page feels. Time to First Byte (TTFB) measures the time from starting a navigation until the first response byte begins to arrive. It says something about the request and server response, while the visitor's experience continues as the browser builds and displays the page.

Days to a few weeks. I measured 22 pages on this site in Search Console: the median wait to appear in Google was 8 days, and it got faster after the first month.

Five pages are enough to be chosen, not just found. I read 54 small practice websites to see which of them were missing, and where the gaps really were.

It doesn't matter whether your site uses www or not. What matters is that it picks one and every other version redirects there permanently. 8 of 54 sites I checked didn't.

I built Contento as a system before I built it as a website: more than 40 public pages, 33 checks every morning, 118 scripts and every decision written down. How it fits together and why each part exists.

Most small sites make contacting you easy and choosing you hard. Across the 54 sites we measured, the gap between those two things ran fifteen points.

Machines can reach almost every site we measured. They can confirm barely half of them. That gap is where small businesses lose recommendations they never knew they were up for.

You should not have to learn a discipline in order to supervise somebody you are paying to practise it. Five questions do most of the work.