The profile puts you on the map. The website is what a buyer, or an AI assistant, reads before choosing you. What each one does and the smallest site worth building.

Write image alt text to communicate the image's purpose in its page context. Describe an informative image briefly, explain the function of an image that acts as a link or button, and use alt="" when an image is decorative or its information is already available in nearby text.

Advertising does not fix a website. It buys more people the chance to leave it. Six things worth checking before you turn the tap on.