Press and partnerships

For journalists, agencies and colleagues

Two doors on this page. One for press, republishing and speaking. One for agencies, studios and colleagues who want to work together. If you are looking to hire Contento for your own business, that is a third door and it is a strategic fit call.

Press

For journalists and editors

Available for interviews, background briefings and quotes, in English and Spanish. Buenos Aires, UTC−3, with working hours that overlap the United States.

What I can speak on

Six subjects with published work behind them, so you can read the argument before you call.

Using the articles

Quotes and excerpts: yes, no need to ask. Up to 200 words from any article on this site may be republished, as long as it carries the author name and a link back to the original page.

Full republication: write first. Not to gatekeep. The concern is a second copy of the same piece competing with the original in search results, which is solved with a canonical tag pointing here. Ask and it is usually a yes.

Articles live in Academy and in the Blog. The framework behind all of them is written out in full in Found. Trusted. Chosen.

Ready to paste

Name
Lucas Fernández Díaz
Role
Founder of Contento Solutions · SEO consultant and digital strategist
One line
Lucas Fernández Díaz is an SEO consultant and digital strategist who helps service based businesses become easier to find, trust and choose, in search and in AI assistants.
Short bio
Lucas Fernández Díaz is the founder of Contento Solutions, a consultancy working on SEO strategy, AI visibility and content architecture for service based businesses. He works directly with owners rather than through account layers, publishes his prices, and writes about the gap between ranking well and being chosen. Based in Buenos Aires, working in English and Spanish with clients across the United States, Latin America and Europe.
Languages
English and Spanish, interviews in either
Portrait and logo
On request, in print resolution
Write about a press enquiry

Put Press in the subject line. Press enquiries are answered within 24 business hours.

Partnerships

For agencies, studios and colleagues

Four kinds of conversation that are not client projects, and are welcome.

Agencies

White label and subcontracted work on SEO, AI visibility and content architecture, billed to the agency with your brand in front. Useful when a client asks for something your team does not want to staff permanently.

Design and development studios

The strategy layer next to your build. Information architecture, content structure and search decisions made before the site is designed rather than retrofitted after launch.

Talks, podcasts and workshops

Sessions for teams, communities and events, on the same six subjects listed above. Remote by default, in English or Spanish.

Referrals between colleagues

Work that is not a fit here gets pointed somewhere better, and the same in reverse. Say what you take and what you do not, and it gets remembered.

What this door is not. If you are a business looking to hire Contento directly, the faster route is a strategic fit call, and the prices are published in Pricing and every question is answered in the FAQ.

Write about a partnership

Put Partnership in the subject line.